About Us
Built for Tomorrow’s Dealerships
At Pinewood.AI, we believe dealerships deserve more than a patchwork of disconnected systems. That’s why we’ve reimagined what a dealer platform can be — one intelligent, end-to-end solution underpinned by AI at every step.
Our Automotive Intelligence Platform (AIP) brings retail, aftersales, accounting, and manufacturer operations together, giving dealer groups the clarity, speed, and insight to perform at their best.
Why Pinewood.AI
Born from dealerships
Decades of experience building dealer management systems, evolved into today’s intelligence platform.
AI at the core
Automation, predictive analytics, and smart workflows embedded throughout, saving time and driving smarter decisions.
A single solution
From lead to lifetime customer, everything runs on one platform. No silos, no bolt-ons.
Global by design
Built for scale, ready for multi-site, multi-brand groups across the world.
Our Journey
We started in the UK, powering dealerships with one of the industry’s most trusted DMS solutions. Over the years, we’ve grown with our customers — expanding into Europe, South Africa, and beyond.
Today, we’re more than a DMS. We’re an automotive intelligence company, transforming how dealerships sell, service, and grow.
What we stand for
Clarity, not complexity
Technology should make life simpler, not harder.
Dealer-first innovation
Every feature is built with dealer outcomes front and centre.
Trust and compliance
Data security, auditability, and OEM/HMRC integrations are standard, not optional.
Future focus
Always evolving, always ready for the next step in retail.
Connected Intelligence
One platform, one source of truth. Every department, every site, fully connected.
Measurable Impact
Time saved, revenue gained, customers retained. Outcomes you can see, not just promises.
More from Pinewood,AI
Vision and Mission
Vision and Mission
Our Story
Our story
Our Leadership
Executive Assistant
